
Beat of Life Entertainment proudly continues its #DiyaJalaoRoshniLao campaign this Diwali, building on the success of its 2022 launch. Now in its third year, the campaign has evolved with an even stronger focus on honoring the artisans who create the beautiful clay lamps (diyas) that light up our celebrations.
This year’s theme centers on “Celebrating Tradition, Spreading Light.” The campaign invites everyone to recognize the dedication of the potters and artisans who bring warmth and glow to our homes during the festival season. By understanding their craft, we deepen our connection to India’s rich cultural heritage and spread awareness of their essential role in keeping traditions alive.
To participate, simply light a clay lamp this Diwali, capture a photo, and share it on your social media with the hashtag #DiyaJalaoRoshniLao. Let’s brighten lives and honor our artisans together, spreading unity and joy across communities.