Graphic Design:- A Visual Art

Graphic Design can be defined as a field of human activity that sits at the crossroads of several disciplines, including visual arts, communication, and psychology.

Graphic designers primarily communicate with others through the use of graphics (visual) elements such as images of various styles and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves, and so on. All of the elements of visual perception that a graphic designer creates are functional in terms of conveying the message.

As a result, we could say that graphic designers are artists who use their talents primarily in communicating and purposeful art rather than pure art.

As we all know that today graphic designing has developed and evolved a lot, now let us look at what modern graphic design is.

Modern graphic design encompasses all aspects of human life that involve visual communication, ranging from books and posters to sophisticated mobile applications and 3D animation.

Some standards of Graphic Design

Graphic design is now an extremely broad sphere for the application of artistic talents. It consists, in particular, of:

  • Editorial design
  • illustration
  • Identity (logo and branding) design
  • Icons and pictograms
  • Typography
  • Interface graphics and elements print advertisement
  • Big print items such as posters and billboards
  • Signs


Benefits of Graphic Design 

  1. Employee pride and productivity
  2. Saves time and money
  3. High-quality visuals increase viewer interaction
  4. Attracts and keep customers interested
  5. Strengthens your brand


Hence, we can conclude that graphic designers are the ones who are bridging the gap between art and functional goal-centered design. They combine the power of art and functionality within the confines of specific goals and an identifiable audience. They make people’s beauty work for them.